Dag Allemaal

Dag Allemaal is the only family magazine in Flanders that is so close to its readers.

“Honest and sincere” are the two key concepts at Dag Allemaal. Every week, there are gripping stories from the lives of well-known and less well-known personalities in Flanders.  Feel good stories alternate with drama. Readers identify with their idols and feel real empathy with them.  Dag Allemaal offers a portion of healthy escapism every week.

It is not surprising that Dag Allemaal is the market leader in Belgium. It has four basic features: Market leader, Exclusivity, Emotional and Honest. This is a choice that more than 1,5 million readers opt for every week.  More than 430,000 copies are sold and this has to be earned every week time and again!

Keyfacts

  • Market leader in Belgium
  • More than 1.5 million readers
  • Reaches 30% of all the Flemings

Practical aspects

 Frequencypublished every week on Tuesday
 Print run449,449
 Paid distribution347,758
 Readership1,578,130

Rates 2013

FormatDimensionsFull colour
 Type area
244 mm h x 185 mm w
Bleeding *
270 mm h x 207 mm w
€ 14,900.00
 
 Type area
244 mm h x 393 mm w
Bleeding *
270 mm h x 414 mm w
€ 29,800.00
 
 Type area
117 mm h x 393 mm w
Bleeding *
130 mm h x 414 mm w
€ 19,370.00
 
 Type area
117 mm h x 185 mm w
Bleeding *
130 mm h x 207 mm w
€ 9,685.00
 
 Type area
244 mm h x 90 mm w
Bleeding *
270 mm h x 98 mm w
€ 9,685.00

* Text within type area please and include 5 mm bleed border at each side

cover rates

 Cover 2€ 18,625.00
 Cover 3€ 17,135.00
 Cover 4€ 22,350.00
 Double cover 2€ 40,230.00
 Double cover 3€ 37,250.00

 

Supplements

 Right page+15%
 Top of page+15%
 Specific page+15%
 First half of the magazine+15%
 Brand mention+15%
 Preferred combination+25%
 Prima Posta+25%

Calendar

  
Week
 
Publication
Deadline
Reservation
Deadline
Material
 
 208/01/201324/12/201228/12/2012 
 315/01/201331/12/20124/01/2013 
 422/01/201308/01/201311/01/2013 
 529/01/201315/01/201318/01/2013 
 605/02/201322/01/201325/01/2013 
 712/02/201329/01/201301/02/2013 
 819/02/201305/02/201308/02/2013 
 926/02/201312/02/201315/02/2013 
 1005/03/201312/02/201315/02/2013 
 1112/03/201326/02/201301/03/2013 
 1219/03/201305/03/201308/03/2013 
 1326/03/201312/03/201315/03/2013 
 1402/04/201319/03/201322/03/2013 
 1509/04/201326/03/201329/03/2013 
 1616/04/201302/04/201305/04/2013 
 1723/04/201309/04/201312/04/2013 
 1830/04/201316/04/201319/04/2013 
 1907/05/201323/04/201326/04/2013 
 2014/05/201330/04/201303/05/2013 
 2121/05/201307/05/201310/05/2013 
 2228/05/201314/05/201317/05/2013 
 2304/06/201321/05/201324/05/2013 
 2411/06/201328/05/201331/05/2013 
 2518/06/201304/06/201307/06/2013 
 2625/06/201311/06/201314/06/2013 
 2702/07/201318/06/201321/06/2013 
 2809/07/201325/06/201328/06/2013 
 2916/07/201302/07/201305/07/2013 
 3023/07/201309/07/201312/07/2013 
 3130/07/201316/07/201319/07/2013 
 3206/08/201323/07/201326/07/2013 
 3313/08/201330/07/201302/08/2013 
 3420/08/201306/08/201309/08/2013 
 3527/08/201313/08/201316/08/2013 
 3603/09/201320/08/201323/08/2013 
 3710/09/201327/08/201330/08/2013 
 3817/09/201303/09/201306/09/2013 
 3924/09/201310/09/201313/09/2013 
 4001/10/201317/09/201320/09/2013 
 4108/10/201324/09/201327/09/2013 
 4215/10/201301/10/201304/10/2013 
 4322/10/201308/10/201311/10/2013 
 4429/10/201315/10/201318/10/2013 
 4505/11/201322/10/201325/10/2013 
 4612/11/201329/10/201331/10/2013 
 4719/11/201305/11/201308/11/2013 
 4826/11/201312/11/201315/11/2013 
 4903/12/201319/11/201322/11/2013 
 5010/12/201326/11/201329/11/2013 
 5117/12/201303/12/201306/12/2013 
 5224/12/201310/12/201313/12/2013 
 131/12/201317/12/201320/12/2013 

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DEADLINES

Reservations: Two weeks before publication
Material: 10 days before publication
Cancellation: 4 to 8 weeks before publication: 50% of the insertion price; the full cost of insertion is charged 4 weeks before publication. Cover pages, preferential placement and special formulas cannot be cancelled.

ORDERS

de Persgroep Advertising Magazines - Brusselsesteenweg 347 -1730 Asse (Kobbegem)
General: reservaties.magazines@persgroep.be

MATERIAL

To be sent digitally in PDF format together with a true-colour proof. Without this proof, de Persgroep Advertising Magazines accepts no liability for any colour deviation and it will then be printed based on density. We only work with four-colour printing  (yellow, magenta, cyan, black), no pantone colours.

Material to be sent to: studio@persgroep.be
Or via FTP:
host: ftp.persgroep.be
login: persgroep
password: persgroep02 

Special formulas

DEADLINES

Reservation: Please consult your contact in good time.
Tests: 10 representative copies or samples should be sent six weeks before publication to: de Persgroep Advertising Magazines - Dag Allemaal - Brusselsesteenweg 347 - 1730 Asse (Kobbegem) - Belgium. Please consult us if it differs from the technical specifications.

MATERIAL

Delivery: Three weeks before publication
Delivery creative formulas: Maxibroche - Av. de Ramelot 5 - 1480 Saintes - Belgium

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