magazine

Dag Allemaal

Market leader in Belgium

Dag Allemaal is the most read magazine in Belgium and reaches 24% of all Flemings. 1,311,000 readers enjoy the magazine every week. Dag Allemaal is the beating heart of Belgium. It is the preeminent family magazine in Belgium and is very close to its readers. Every week the magazine covers gripping stories and exclusive scoops from the lives of well-known personalities in Belgium. Readers identify with their idols and enjoy remaining up-to-date on everything that’s going on in celebrity life. The readers sympathise with regular Flemings. Dag Allemaal offers readers a portion of healthy escapism. The magazine’s main priority is to make readers happy.

Key facts

  • 1,311,000
    readers
  • 24% of Flemings (12+)
    read Dag Allemaal weekly
  • Number 1
    in all major marketing target groups
  • 355,000 copies
    circulation

Reader profile

Dag Allemaal reaches men and women of all ages and from all social groups. With no other title is it possible to reach so many consumers in one fell swoop: 2 out of 3 readers are responsible for purchasing.

Reach more!

  • Reaches 29% of all Dutch-language women
  • 26% Purchasing Managers
  • 540,000 readers from social groups 1 – 4
  • More than half of the readers love shopping (sel. 109) 

Dag Allemaal

Dag Allemaal sizes

The basic sizes and fees of Dag Allemaal include full colour. You want your ad on the cover, page 2, 3 or 4? A specific location on the inner pages, e.g. prima or secunda posta or a right page? No problem! In that case we charge a supplement.

sizes

2/1 type area: 244 mm H x 388 mm W
type page*: 270 mm H x 414 mm W
1/1 type area: 244 mm H x 185 mm W
type page*: 270 mm H x 207 mm W
2 x 1/2 page type area: 117 mm H x 388 mm W
type page*: 130 mm H x 414 mm W
1/2 page H type area: 244 mm H x 88 mm W
type page*: 270 mm H x 98 mm W
1/2 page W type area: 117 mm H x 185 mm W
type page*: 130 mm H x 207 mm W

Reservations

Deadlines

For reservation deadlines and delivery of materials, view the publication calendar.

Cancellation

  • Between 8 and 4 weeks before publication we charge 50% of the insertion fee.
  • Four or less weeks before publication we charge the full insertion fee.
  • You cannot cancel cover pages, prima posta insertions or special formulas

How to reserve?

  • You can reserve your advertising space per e-mail. The earlier you reserve for the themes, the better we can take into account your placement wishes.
  • e-mail: reservation.magazines@persgroep.be

 


Special formulas

- Fixed inserts

Reservations

  • Ask your contact on time
  • Six weeks before publication you must send 50 representative examples or samples to: De Persgroep Advertising Magazines (mention magazine in which you want to reserve space) - Brusselsesteenweg 347 - 1730 Asse (Kobbegem)
  • If it differs from the technical file, please contact us.

Materials

  • Delivery: 3 weeks before publication
  • Delivery creative formulas: Roto Smeets Deventer attn. Willem Pauwels, Hunneperkade 4, 7418 BT Deventer, the Netherlands

 

Materials that are not print ready

De Persgroep’s DTP specialists can lay out your ad. You can provide the individual parts of the ad digitally via your Account Manager. In most cases this concerns photos, logos or separate texts.

The ad will be laid out by dPP Graphics.

Permitted software for the different components:

  • Photoshop CS5 (minimum 200 dpi, JPEG)
  • Illustrator CS5 (EPS, convert fonts into letter contours/vectors)
  • Word, PowerPoint and Excel only serve for delivering texts
  • Three days to make the materials print ready (send material to e-mail address of dPP contact)

Delivery via email : studio@persgroep.be (limit = 8 MB)

For questions related to delivery and/or technical printing characteristics of our printing presses you can contact the Prepress Team on +32 (0)9 353 4818.

WeekPublication dateReservation datePrint readyNot print ready
423/01/201809/01/201816/01/201811/01/2018
530/01/201816/01/201823/01/201818/01/2018
606/02/201823/01/201830/01/201825/01/2018
713/02/201830/01/201806/02/201801/02/2018
820/02/201806/02/201813/02/201808/02/2018
927/02/201813/02/201820/02/201815/02/2018
1006/03/201820/02/201827/02/201822/02/2018
1113/03/201827/02/201806/03/201801/03/2018
1220/03/201806/03/201813/03/201808/03/2018
1327/03/201813/03/201820/03/201815/03/2018
1403/04/201819/03/201826/03/201821/03/2018
1510/04/201826/03/201803/04/201828/03/2018
1617/04/201803/04/201810/04/201805/04/2018
1724/04/201810/04/201817/04/201812/04/2018
1830/04/201816/04/201823/04/201818/04/2018
1908/05/201823/04/201830/04/201825/04/2018
2015/05/201827/04/201807/05/201802/05/2018
2122/05/201804/05/201814/05/201808/05/2018
2229/05/201814/05/201822/05/201816/05/2018
2305/06/201822/05/201829/05/201824/05/2018
2412/06/201829/05/201805/06/201831/05/2018
2519/06/201805/06/201812/06/201807/06/2018
2626/06/201812/06/201819/06/201814/06/2018
2703/07/201819/06/201826/06/201821/06/2018
2810/07/201826/06/201803/07/201828/06/2018
2917/07/201803/07/201810/07/201805/07/2018
3024/07/201810/07/201817/07/201812/07/2018
3131/07/201817/07/201824/07/201819/07/2018
3207/08/201824/07/201831/07/201826/07/2018
3314/08/201831/07/201807/08/201802/08/2018
3421/08/201806/08/201813/08/201808/08/2018
3528/08/201813/08/201821/08/201816/08/2018
3604/09/201821/08/201828/08/201823/08/2018
3711/09/201828/08/201804/09/201830/08/2018
3818/09/201804/09/201811/09/201806/09/2018
3925/09/201811/09/201818/09/201813/09/2018
4002/10/201818/09/201825/09/201820/09/2018
4109/10/201825/09/201802/10/201827/09/2018
4216/10/201802/10/201809/10/201804/10/2018
4323/10/201809/10/201816/10/201811/10/2018
4430/10/201816/10/201823/10/201818/10/2018
4506/11/201822/10/201829/10/201824/10/2018
4613/11/201829/10/201806/11/201831/10/2018
4720/11/201806/11/201813/11/201808/11/2018
4827/11/201813/11/201820/11/201815/11/2018
4904/12/201820/11/201827/11/201822/11/2018
5011/12/201827/11/201804/12/201829/11/2018
5118/12/201804/12/201811/12/201806/12/2018
5224/12/201810/12/201817/12/201812/12/2018
131/12/201814/12/201821/12/201818/12/2018